Pantone 448 c a drab dark brown also.

The worlds ugliest color.

There is no such thing as the ugliest colour but pantone 448c called.

But for real here big olive didn t like that besmirching and finally convinced those governments to start referring to the color by a different name.

As a drab dark brown shade this particular pigment has been described as death dirty.

T he world s ugliest color has been described as death dirty and tar but this odious hue is serving an important purpose.

A massive study recently found the ugliest color in the world.

Pantone 448 c is apparently the ugliest color in the world.

Pantone 448 c also called.

The study ran four years ago.

It s finally getting attention now because the winner was a dark olive color which then became the standard packaging color for cigarettes in australia and the u k.

Pantone 448 c also referred to as the ugliest colour in the world is a colour in the pantone colour system.

Well recently is a little generous.

Described as a drab dark brown it was selected in 2012 as the colour for plain tobacco and cigarette packaging in australia after market researchers determined that it was the least attractive colour.

The world s ugliest color goes by the name pantone 448 c or opaque couché for short time reports.

Each year the twitter sphere and literally everyone else on the internet who s even remotely interested in interior design fashion or pinterest patiently wait to hear which color the pantone color institute will unveil as its official color of the year this year however pantone was involuntarily involved in what australia is calling the world s ugliest color ever.

That s right researchers pinpointed the world s ugliest color and it s been lovingly described as dirty tar and even death just to name a few associations.